![]() Elf Bar did not respond to requests for comment.Īccording to FDA rules, e-cigarettes cannot be sold in the United States unless their makers submitted scientific applications by September 2020 demonstrating why their products benefit public health. Juul occupied just a fraction of the shelf. market share fell to about 30%, from more than 70% in 20, according to the data.Īt Luxury Tobacco & Vape in Raleigh, North Carolina, a display for disposable Elf Bar recently offered more than a dozen flavors such as sour apple and rainbow candy. As sales of flavored disposable devices have soared, Juul's U.S. Juul's cachet with teens faded after 2019 when it pulled mango, mint and fruit flavors under regulatory pressure, leaving room for dozens of other brands to step in. Juul popularized e-cigarettes among teenagers starting in 2017. Representatives at privately held Shenzhen Kangvape Technology Co did not respond to requests for comment. But adults "really do like flavors," he said. Jon Glauser, chief strategy officer for Hyde, in Buffalo, New York, another disposable brand with synthetic nicotine and sales of nearly $3 million per week, said he understands critics' concerns that sweet-flavored e-cigarettes appeal to teens, potentially addicting them. Firms like his that try to follow the rules should not be penalized, he said: "There's a lot of bad players in the industry. The FDA declined to disclose the names of synthetic nicotine products that applied.ĭarrell Suriff, CEO at Pastel Cartel, the Texas company that makes Esco Bars, said it spent nearly $3 million preparing applications to the FDA. Both companies told Reuters they applied for FDA authorization in 2022. Representatives of Esco Bars and Breeze Smoke said their products contain synthetic nicotine, a version of the addictive drug that is not derived from tobacco plants and was not under FDA's jurisdiction until Congress acted earlier this year. Three brands - Kangvape Onee Stick, Esco Bars and Breeze Smoke Breeze Pro - rang up weekly sales of more than $3 million apiece as of June 12, according to the data. In contrast, a Juul, priced at roughly $10, requires users to add separate cartridges, or pods, of nicotine-laced liquid, priced at $20 to $25 per four-pack. Some products advertise that a user can take thousands of puffs of a single device. Both contain roughly equal concentrations of nicotine.ĭisposable devices, which are pre-filled and priced at $15 to $25, can have five to 20 times the amount of liquid as a Juul cartridge, based on visits Reuters made to nine retailers selling both. Both varieties vaporize a liquid that contains nicotine, the addictive chemical that gives smokers a rush. Sweet-flavored, disposable e-cigarettes began flooding the market in 2020, trying to capitalize on the former popularity of Juul's cartridge-based device. Juul referred Reuters to previous statements saying it wants no underage consumers to use its products and that it looks forward to "re-engaging with the FDA" while the ban is on hold. The agency has since put its order on hold, saying "there are scientific issues unique to the Juul application that warrant additional review.” read more In June, it sought to ban the sale of all Juul e-cigarettes. ![]() The FDA in January 2020 banned all flavors except tobacco and menthol in Juul and other cartridge-based e-cigarettes. ![]() The data shows for the first time that consumers spent more than $2 billion on the new generation of disposable e-cigarettes over the past year, surpassing Juul's once-leading market share by about 3 percentage points since March. 12, 2014, to June 12, 2022, provides a rare look at the rise of disposable flavored-nicotine devices following the FDA’s crackdown on Juul Labs Inc, 35%-owned by Marlboro maker Altria Group Inc (MO.N). ![]() The IRI dataset, which measures purchases from Jan. Their surge raises questions about the public health agency’s failure to rein in the booming flavored e-cigarette market and its ability to enforce its own rules, some critics say.įindings by Reuters are drawn from a dataset produced by IRI, a Chicago market research firm that uses scanner data and other information to track retail purchases. e-cigarette sales, up from less than 2% three years ago, according to a Reuters review of retail sales data. Food and Drug Administration has sought to crack down on fruity, sweet-flavored e-cigarettes that hook teenagers on nicotine.īut at least 20 brands continue to sell China-made disposable devices with kid-friendly flavors such as "peach blueberry candy" and “pineapple strawnana" at liquor stores, smoke shops and convenience stores in the United States, Reuters has found.įlavored disposable vaping devices account for one-third of U.S. RALEIGH, N.C., Aug 16 (Reuters) - Since 2016, the U.S. ![]()
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